Primary Research - 2.

1) If you were to chose a soft drink, what would it's campaign to revolve around?
For example, Sport, health or leisure etc...
Sport x 2 Health x2, Beauty
 
2) Thinking back about commericals that have stuck in your head, what have they been?
For example Funny, Bright, Animated etc...
Colourful x2 Catchy song/Unique Jingle x2, Good Slogans,

3) What sort of length of advert would appeal to you and keep you interested?
(Time, 30 - 40 seonds)
35Seconds, 30 Seconds x4

4) Boys - If a drink was aimed at you how do you think the advert should look?
Aka, Sport, with friends, fashion?
Sports x2 Friends
 
4a) Girls - IF a drink was aimed at you, how do you think the advert should look?
Aka, Sport, with friends, fashion?
 Friends e.g sleepovers etc, Sport

5) Do you think a slogan is important to help you remember the product?
NO x2 Yes x3

6) Is the logo important within an advert or is it all about the product?
Productx3 Logox2


ONE TO ONE
When asking a 16 year old, Boy, about what he'd like within a commercial/what he thinks in detail he said;
1) If you were to chose a soft drink, what would it's campaign to revolve around?
if I were to choose a campaign to revolve around a soft drink, I would have to choose sport.
2) Thinking back about commercials that have stuck in your head, what have they been?
Thinking about sports commercials they seem quite serious within the commercial, they give quite a lot of description about the soft drink to convince you to buy it. The colours in a sports commercial for it being a serious thing, they would be quite dull to give a bigger impact on how serious they are within the commercial. I think commercial's stand out when they have catchy theme songs too.
3) What sort of length of advert would appeal to you and keep you interested?
I would have to say 40 seconds, which would give them a good amount of time to fit on everything they need to advertise the product.
4) Boys - If a drink was aimed at you how do you think the advert should look? 
The advert should take place at a sport event whether a football match or a charity event, should show the people within the commercial socialising and getting along with each other to show happiness which would make people think it’s a good avert and also a good soft drink. The clothes they should wear should be
sporty as it is a sports drink.
5) Do you think a slogan is important to help you remember the product?
Yeah I’d say the slogan is important, if it’s short and simple but effective then it would be great and you have to make the buyers believe what you say.
6) Is the logo important within an advert or more product based?
The logo can be important but not always, if people like the look of a well designed logo they will think the product is good and buy it, and for some people it wouldn’t matter, they would go for what the advertisers have said about the drink whether or not it will give them the physical edge at sport.